I'm pretty sure I had my first It's-It this summer, when I found them in the cooler at the little store in Tuolomne Meadows, where we stopped for indulgences on our 20-day hike. It was pretty good. I mean, really: how can it not be, with ice cream, oatmeal cookies and dark chocolate? But I was really taken by it's packaging--charming and nostalgic, taking me back to an imagined era way before Freshman year.
Then, today, as my dear husband was hunting down strawberry Mochi from the freezer aisle, I spotted this gem: old-fashioned cardboard packaging of a 3 It's-It treat. Perhaps I was set up by the appallingly nostalgic Christmas music our country station plays this time of year. It won me over immediately.
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